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People, Planet, Profit : the new shift
FAIR business practices
by Hygie Consulting Services 6/19/2011 9:58:29 PM
People, Planet, Profit : the new shift
In 1960, Jerome Mc Carthy identified what he called the 4 P's of the Marketing, the 4 P's have been broadly popularized by Philip Kotler, one of the famous marketing's guru. Half a...
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