When talking about what is most FAIR to people,
animals & the environment you will always meet
many complex dilemmas and ethical questions. And
what is fair in one part of the world, may not be fair in
Being fair means that a lot of factors need to be taken
into consideration. We can quickly agree on the fact that
ecology and fair trade is good for both the environment
and people, but have you ever considered how the
choices we make, when we go shopping, are interlinked
and mutually affect each other on a global level?
What is most FAIR? - Here are some considerations...
It can be difficult to judge what is most FAIR for everyone
on this planet. And the reason why we are asking you
this question is because we want you to consider the
complexity and the dilemmas that may occur when you
start looking into the question of what is FAIR. This
exercise helps you use this site better, so you can start
asking questions about what will create a more FAIR
Here is an example
The first choice affects the environment, because they
need to be transported a long way and thereby pollute.
The other choice affects the environment in terms of the
risk of pesticides leaking into the groundwater.
There are no easy choices...
The easy choice would be to buy organic apples that have
also been grown locally. But that places us into another
dilemma, because if we only buy locally, there will be
no world trade and no earnings for the small farmer in a
Another thing is that if we have to buy everything locally, it
will affect the pricing as well, since the same goods cannot
be produced at the same price in, for example, a Western
country versus a developing country. Hmmm, big dilemma...
We are all connected and depend on each other
We have created a world, where it
is becoming clearer than ever to us that we depend on
each other, our respective resources, trading methods
and prices. That everything we do one way or another will
affect those at the other end of the production chain.
So this raises the question: What is most FAIR? What
kind of products do you vote for? What do you believe will
make the biggest difference for a more FAIR world?
Wouldn’t it be great, if you could buy products that were
100% biodynamic, fair trade, locally produced and where
all profits went to support a good cause? It is probably a
utopia in the current world we’re living in, but if everybody
makes just a little difference in each their own way,
together we can create a better world.
Nobody can do everything,
but everyone can do something, and together we
can create miracles!
What do you vote for?
We have developed some features, which may help you consider what you find most FAIR and what you vote for.
It is difficult to take all of this into consideration at the
same time, but you can choose to do your best. So strive
for buying the products that in your opinion do the most
good. By creating a demand, you become one of the
It is only if we discuss what is most FAIR that we can
move boundaries and create awareness!
Your stop before the shop
This is what TheFairPages is all about – to make a
conscious choice when you do your shopping. We want
this site to be a collective voice of people from all over the
world. We want to include everyone, and to hear each and
every version of what each of you believe is FAIR.